Frank Pepe Pizzeria Naploetana - Chestnut Hill. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on p… Not only was Mountain Dew invented for Whiskey, it’s named after it too. “While it’s not a direct representation of Mountain Dew, the soda itself is quite good, and Mountain Dew fans can taste the resemblance,” he says. Learn more Mountain Dew started because Knoxville brothers Barney and Ally (pronounced Ollie) Hartman needed the right mixer for their whiskey. #3 Slang for “Moonshine” Mountain Dew was actually slang for “moonshine”. Get our best cocktail recipes, tips, and more when you sign up for our newsletter. Thats from Wiki, and you can read, that it was produced to mix with Whiskey. so I would say it is a safe thing to do, if that is your question. Mountain Dew is another popular soda to mix with whiskey – in fact, the soda was literally designed to be mixed with whiskey. But he casually mentioned how "Mountain Dew" was a 19th-century slang term for whiskey, especially "Highland Scotch whiskey". Mountain Dew was CREATED as a mixer for Whiskey, if you look at the history of Mountain Dew. Mountain Dew is mountain slang for “whiskey”; the phrase appears in Irish folk songs from the late 19th century and in an American folk song protesting Prohibition. I just know it's big boy stuff and I can't imagine ordering a whiskey and Mountain Dew but now I'm interested. The Hartmans managed an Orange-Crush bottling plant in … The latter, simply titled “Mountain Dew,” was composed in 1920 by Bascom Lamar Lunsford, an attorney in Asheville, N.C. Gingerbread Mountain Dew? Love Bourbon? Fun fact - another nice slang term I picked up was "Heavy Wet". "Mountain Dew" was originally Southern and/or Scots/Irish slang for moonshine (i.e., homemade whiskey). In season four of Mad Men, the ad agency is tasked with developing a marketing plan for the soda offering suggestions for cocktails. ''The Hartman brothers developed Mountain Dew as a mixer. It was a way for him to weave personal narrative and regional history into Buxton’s bar program. The Turkey Dew was a revelation to bartenders from Detroit, Reno and Norfolk, Va.—cities represented in the original Turkey Dew pop-up—but the concept is nothing new in Appalachia. In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the history of Mountain Dew. See more ideas about mountain dew, tipsy bartender, tipsy. Early bottles and signage carried the reference forward by showing a cartoon-stylized hillbilly. Originally a 19th-century slang term for whiskey, the Mountain Dew name was trademarked for the soft drink in 1948. Meet 10 New Guard Kentucky Bourbon Distilleries. It’s a game changer… But gingerbread? The Tip Corporation of Marion, Virginia bought the rights to Mountain Dew, revising the flavor and launching it in 1961. I was talking with a liquor rep today who is extremely intelligent in the world of dark liquors and they got to telling me some of the history of distilling in the Smokey and the Appalachian Mountains. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with whiskey, so the two developed their own. It’s was a spectacular industry joke, a moment when yellow #5, corn syrup and caffeine infiltrated craft cocktails. All rights reserved. Four years in to Buxton’s run, the Family Traditions is still a top seller, falling just behind the restaurant’s other Southern soda homage, a bourbon-Cheerwine slushie. I stopped the record and asked him to elaborate further on the Mountain Dew origin story. Mountain Dew, a favorite drink amongst truck drivers, video gamers, Taco Bell diners, Skip Bayless, and the rest of the upper echelon has been one of Pepsico's best selling products for a long long time. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and subsequently discontinued in 1988. The drink was developed by Kyle Beach, Buxton Hall’s general manager, and its ingredient list reads like Appalachian magic: bourbon, house Mountain Dew and Tang, the concentrated orange drink powder popularized by astronauts in the early 1960s. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with whiskey, so the two developed their own. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee.